ALIGNE exists to interrogate and refine the consume-create cycle of the everyday through a shared awareness and design for a conscious, well-balanced life.

We are aware of quality and design being our two main focus points and most important to our consumers, when making purchasing decisions in their ALIGNE garment piece.

The Feel and comfort and our brand reputation represents the secondary actors in driving consumer decisions, other factors have limited influence on consumer behaviour.

As part of our sustainability motto we create season-less collections that have multiple wearing capabilities. We also sub contract our production to smaller manufacturing units to better suit working conditions for the labourers. With performed due diligence at our units and pay fare wages for each product made. This is our strive to be more wholesome in our practices and create awareness with our customer using conscious consumption.